Ford: Price for Mustang Mach-E in Europe remains the same

Ford will not lower the price of its Mustang Mach E electric crossover in Europe just to better compete with Tesla.

Tesla had recently lowered the prices for Model Y and 3 by up to 20 per cent. Ford reacted to this in the USA by lowering the price of the Mustang Mach-E by up to 5900 dollars. In this way, the company does not want to lose out on the increasingly competitive American electric car market. In Europe, Ford is taking a different approach.

According to Autonews Europe, a spokesperson from Ford France said there are currently no plans to lower prices in response to Tesla's discount campaign. The price cuts for the Mustang Mach E are specific to the North American market, he said. However, the Mustang Mach E is available again in France in a shorter period and most configurations, following extended delivery delays due to production constraints. Ford announced it would build 130,000 Mustang Mach-Es worldwide this year, up from 77,959 last year.

According to the report, other manufacturers such as Renault and Volkswagen are also not planning to cut prices for their EVs in response to Tesla. Volkswagen CEO Oliver Blume said in an interview with the Frankfurter Allgemeine Sonntagszeitung that they are instead focusing on values such as reliability and the strength of their products and brands.

The new chairman of the European Automobile Manufacturers Association (ACEA), Luca de Meo, does not see a price war for electric cars in the industry as the best development and stresses that carmakers need a good profit margin for electric cars as high investments are needed to ensure a healthy business for the industry. He believes the price cuts for electric cars seen so far are not structural and are supported by real cost savings.