Cupra shows all-electric Born at the NEW MOBILITY RALLYE

Cupra does not only claim to offer sustainable mobility.

Electrified at the start: At the sixth edition of the NEW MOBILITY RALLYE, the focus was once again on vehicles with alternative drives.  Cupra entered the all-electric Cupra Born for the first time this year and wanted to make a direct visual statement with its unique livery. With Dr Werner Tietz, Board Member for Research and Development, and racing driver Jordi Gené, two experienced Cupra greats were in the cockpit.

The one-day NEW MOBILITY RALLYE started on 9 September in Walldorf, south of Heidelberg, and led around 150 kilometres through the region - mainly the Rhine-Neckar district. Only vehicles with alternative drives are allowed to take part in the rally, and they have to prove how future-proof and efficient their technology is in classic special stages and tricky obstacles. The course of the event is similar to many classic car rallies, where it is not about who gets from A to B the fastest, but who solves given tasks at stations along the route as quickly as possible.

With the all-electric Born, Cupra sent a model into the race that was particularly convincing with its dynamic design and sporty handling. "I am sure that we can set an example at the event with the Cupra Born. Cupra shows how sporty and attractive e-mobility can be - this will attract attention amidst the many alternative concepts at the rally," explained Dr Tietz in the run-up to the race. In addition, the livery of the Cupra Born was to provide a visual highlight: for the NEW MOBILITY RALLYE, the brand had its first all-electric model wrapped in the colours of the Cupra e-Racer from the ETCR racing series.

Jordi Gené is already very familiar with the livery. He is currently driving in the second season for Cupra in the ETCR and shows what the Cupra e-Racer, which was developed for the race track, can do. The Spanish racer is now embarking on a new mission with the visually approximated Cupra Born. "Of course, there is a difference between driving a race car in the ETCR and driving a production car. The Cupra Born has a bit of both: the performance is already very reminiscent of the Cupra e-Racer. So I am curious to see how well we will do with it in the special stages," says Gené.

Last year, the Challenger brand presented the Cupra Born, an e-car that offers a lot of driving fun in addition to a sustainable concept. Dr Tietz also appreciates this: "The Cupra Born brings two worlds together. It combines the objective world of e-mobility with emotional sportiness. I am therefore delighted to be able to compete with this car at the New Mobility Rally and show the industry the potential that all-electric vehicles have."