Hertz: "2022 will be the year of electric mobility in the rental car industry"
A major challenge is the conversion of fleets to electric cars, such as at the car rental company Hertz
. Germany CEO Jan-Peter Ellerbrock believes the company is well equipped for the transformation, as he explained in an interview with DUP Unternehmer. "Alongside electrification, the digital transformation will determine travel and the mobility industry in the next decade," says the manager.
"In 2022 and the coming years, we are focusing our efforts on creating a new Hertz; with the vision of becoming an essential part of the modern mobility ecosystem," Ellerbrock says. Accordingly, the car rental company is aiming for "leadership positions in electrification, shared mobility and digital customer experience". Hertz plans to "offer one of the largest electric vehicle fleets in the world". Electric vehicles are becoming increasingly established, says the Hertz Germany boss, but the rise in global demand and interest is just beginning.
Ellerbrock says "2022 will be the year of electric mobility in the rental car industry", which will be reflected in more e-models in the Hertz fleet, for example, as well as the company's "accelerated commitment" to "leading the future of mobility and travel". The biggest challenge applies "to electromobility as a whole": The development of a "needs-based charging infrastructure", according to Ellerbrock, which Hertz has already "actively" addressed.
Another aspect of the transformation in the automotive industry is digitalisation. "We are also focusing on the topic of the connected car," says the manager. The networking of the fleet should enable Hertz to "develop new products and improve the customer's rental experience". The company also wants to become more digital in its internal organisation; the German headquarters, for example, "was transformed into Hertz's first 'virtual' hub a few years ago". Since then, the majority of the workforce has been working entirely or partly from home, says Ellerbrock. Home offices as virtual workplaces and the headquarters are connected via "a very powerful IT network to the Hertz Germany headquarters", and that "long before the restrictions of the pandemic".